I like the idea of churches trying to engage in and communicate with their local culture and community. I also like it when it is obviously gospel.
CCK in Brighton have done this video. It is engaging stuff. The wide variety of people questioned (it looks like a good cross section of Brighton) and the broad range of answers they give is genuinely fascinating. Everyone has an opinion on Jesus.
As I have said before I am a big fan of the church marketing sucks website. They frequently have fascinating articles about how different churches have tried to market themselves in new an interesting ways.
At the chapel we have been considering a number of different ways of marketing ourselves to the unchurched (prechristian?) in a ways that are provocative and original. The intention being that we want them to talk about Jesus and his church and maybe get their curiousity up so they consider a visit.
My natural tendency is to be a little cheeky and maybe even a touch offensive so as to provoke a response. Thankfully I have people around me who I trust and who are significantly wiser than me. Here is how cheeky church marketing can go wrong.
Very interesting indeed.